Alliance Fish Ltd is a family Run business supplying fresh fish straight from Trawler to counter in Amble Harbour

The Counter was first opened in 2020 during the Covid Pandemic as a means to sell our fish as many factories were closed down during that time. 

We have built our reputation on the freshest fish landed mainly on the Amble Quayside and filletted within our premises. Our catch sells very quickly due to the demand for fresh fish and the depletion of the small Trawlers which landed their catch on a daily basis. The large trawlers or Pelagic boats spend weeks at sea where the fish is then iced of frozen. We close our doors when the catch is sold and inform our customers when the next catch is due in.

Our fleet mainly fish for prawns but when fish prices are good they will head to further waters to trawl or seinet for fish.

The fish is seasonal so the counter changes with this in mind. Our Species consist mainly of Langoustines, Cod, Haddock, Whiting, Monk, Halibut, Saithe, Lemon Sole, Plaice, Squid, Ling, Hake, Dover Sole, Mackerel, Herring, Witch Sole, Catfish, Red Gurnard, Red Mullet, Turbot, Brill.

We also smoke our own Cod, Haddock (smokies), Herring and Mackerel when in season on our premises. We buy our salmon from a local supplier and hot smoke it.

The Weather naturally dictates the fishing. The boats can spend weeks ashore due to northerly gales which in turn create big swells in the water for entering and exiting the harbour mouth. Big tides are not good for prawn fishing. The prawns bury deep so are not so easy to catch.

 

Meet Our Fleet

The Fidelity BH92

Find Out More

The Nimrod BH227

Find Out More

The Osprey bh500

Find Out More

The Ellen Mac LH272

Find Out More

The counter is currently sourced by the Fidelity, the Osprey, the Nimrod and the Ellen Mac has now joined our fleet.

Jimmy and Norman land the boats in Amble or Blyth harbour and fillet the catch at our premises on Amble Harbour Quayside.  They run the counter alongside Joanne the wife of Steven who skippers the Osprey who also oversees the boats landings, sales and crew.  You will also find Curtis helping to land the boats and Billy the eldest son of Steven and Joanne helping out whilst ashore from the Merchant Navy.

The Fishing Industry is facing a huge decline due to Government regulations.  We can only hope that the small trawler can make a way back in future to supply more outlets like us, restaurants, schools, hospitals, care homes to name a few.  This will also create a lot more jobs ashore for factories which have not reopened since Covid and bring a community together again.

We also have Potting boats who we buy our Lobsters from and are available to buy fresh from the boat.

– The Hauxley Haven skippered by Neville Harvey aka Puppet

– The Holly J skippered by Graham Bell and Robert Henderson

– The Rita Jamieson skippered by Peter Leslie.

News & Updates

from our Facebook Page

************SOLD OUT*******************Saturday 29/8/26. Morning folks, Jimmy is busy filleting the Ellen Mac’s catch: langoustines £15 kilo, monk pieces £20 kilo, haddock 2 kilos for £15 or £10 kilo, Lemon sole £10 kilo, herring fillets £1 each, mackerel fillets £1.50 each, scallops £30 kilo, smoked whiting half price £5 kilo, hot smoked mackerel half price £9 kilo, hot smoked salmon £29 kilo, amble kippers fillets £2 pair ☺️ ... See MoreSee Less
View on Facebook
***************SOLD OUT****************Friday 28/8/26. Todays counter is sourced from the Osprey, Fidelity and Ellen Mac: halibut £35 kilo, monk pieces £20 kilo, Dover sole £3 each, mackerel whole 2 for £5 or £3 each, mackerel fillets £1.50 each, herring fillets £1 each, langoustines £15 kilo, turbot whole £15 kilo, lemon sole £15 kilo, medium cod £18 kilo, codling £13 kilo, blocked haddock £10 kilo. Scottish salmon £25 kilo, scallops £30 kilo, dressed crab £8 each, amble kippers £4 pair, amble kipper fillets £2 pair, smoked whiting £10 kilo, hot smoked salmon £29 kilo, hot smoked mackerel £18 kilo 👍 If I don’t respond to a message I haven’t picked it up. Apologies in advance 😉 ... See MoreSee Less
View on Facebook
Thursday 27/8/26. Afternoon folks, we have just landed the Fidelity and Osprey and earlier the Ellen Mac. We’ve got some cracking langoustines and Halibut 🙌Also in the catch: cod, haddock, whiting, lemon sole, herring, mackerel, monk pieces. We also have scallops, dressed crab, hot smoked salmon, hot smoked mackerel and smoked whiting. Counter open 7am tomorrow as we are filleting now 👍Video and photos compliments Harvest Dawn ☺️ ... See MoreSee Less
View on Facebook
***************SOLD OUT****************Wednesday 26/8/26. Morning folks, todays counter is sourced from the Nimrod: special offer any 2 kilos cod and haddock for £15 or £10 kilo, halibut £35 kilo, prawn tails £15 kilo, monk pieces £20 kilo, herring fillets £1 each, mackerel fillets blocked £2 each, ling £10 kilo. Scottish salmon £25 kilo, scallops £30 kilo, hot smoked salmon £29 kilo, hot smoked mackerel £18 kilo, smoked cod £13 kilo, smoked whiting £10 kilo, amble kippers, amble kipper fillets £2 pair ☺️ If I don’t respond to a message I haven’t picked it up…apologies in advance. ... See MoreSee Less
View on Facebook
Tuesday 25/8/26. Evening folks, we anticipate a landing from the Nimrod sometime after midnight. We will have her catch in the counter at 8am tomorrow ☺️ ... See MoreSee Less
View on Facebook
***************SOLD OUT***************Tuesday 25/8/26. Todays counter is sourced from the Fidelity, Osprey and Ellen Mac: langoustines £15 kilo, monk pieces £20 kilo, halibut £35 kilo, cod £13 kilo, whiting £10 kilo, haddock £10 kilo, herring fillets £1 each, mackerel fillets £1.50 each, mackerel whole 2 for £5 or £3 each. Scottish salmon £25 kilo, dressed crab £8 each, amble kippers £4 pair, amble kipper fillets £2 pair, hot smoked salmon £29 kilo, smoked cod £13 kilo, smoked whiting £10 kilo , lemon sole £15 kilo 😉 If I don’t respond to a message I haven’t picked it up….apologies in advance The Osprey coming in with her catch early this morning 👍 ... See MoreSee Less
View on Facebook
Monday 24/08/26. Afternoon folks we have landings from the Fidelity and Ellen Mac this afternoon. Their catch will be in the counter tomorrow from 8am. We also have dressed crab, hot smoked salmon, smoked whiting ☺️A coffee and a halibut on the Ellen Mac today 😉 ... See MoreSee Less
View on Facebook